Zero chemicals to landfill
No matter how gentle our colour and bleach is for hair, we must keep it away from the natural environment.
The current options of down the sink or into landfills are the worst possible solutions for any toxic chemicals.
Over time, the colour and bleach leach toxins that form part of leachate. Leachate is the liquid formed when waste breaks down in the landfill and water filters through that waste.
This liquid is highly toxic and can pollute our soil and groundwater, and become an environmental hazard for years.