L’Oréal Professionnel Portfolio
Established in 1990, L’Oréal Professionnel Portfolio is exclusive group of top British hairdressers who have been recognised for their creativity and expertise in professional hairdressing. Renowned for outstanding technical skills, as well as their artistic flair, these eminent hairdressers share a common goal. To consistently raise the profile of the British hairdressing industry.
As keen competitors in national and international events, the cutting, colouring and styling skills of these acknowledged experts inspire hairdressers worldwide. Their stage work is complemented with style shots and profiles in magazines
and they are journalist’s contact when searching for advice on new products or hair care. Finally, recognised by the industry, members also appear on radio and television in a variety of shows. Especially those relating to fashion, beauty and the salon industry. Furthermore, many of them are active on social media.
L’Oréal and Fashion
L’Oréal Professionnel works closely with the fashion industry to keep hair colour and styling inspirational and at the forefront of emerging beauty trends. L’Oréal Professionnel Portfolio teams work backstage with designers at London Fashion Week. Other fashion events include On|Off, Fashion in Motion at the V&A Museum. Similarly graduate shows Central Saint Martin’s MA & BA Graduate Shows and Graduate Fashion Week.
Established Portfolio members also play a key role in passing on knowledge to the next generation both in the UK and around the world. Many teach specialised classes at the L’Oréal Academies. These are regarded as centres of excellence for hairdressing education and at numerous regional venues around the country.
In 1998, L’Oréal Professionnel introduced the first ever Colour Specialist, an advanced technical qualification in professional hair colouring. The course teaches advanced colourists all they need to know to create perfect colour every time and also the skills for colour correction work. L’Oréal Professionnel Portfolio salons all have a Colour Specialist graduate managing their colour teams.
Customer care is a top priority and a visit to a L’Oréal Professionnel Portfolio salon is always a pampering and enjoyable experience. Full client consultations and follow-up care should be key to each salon’s philosophy. Every staff member is expected to adhere to the highest standards of hairdressing and customer service.
Combining visionary artistry with constantly evolving technical skills and an exceptional service, L’Oréal Professionnel Portfolio members represent excellence in hairdressing. You can view our Creative Session photos here.