L’Oreal Innovation Team 2018
Back in April, Rob auditioned for L’Oreal Professionnel Innovation Team. This comprised of a 3 minute video, showing a before and after look. The objective; to be chosen as the colourist to represent your area, in an elite team from around the U.K and Ireland. The job for the team of nine… to meet up to work on new product launches and creating inspiring collections.
Here is Robs audition tape:
The video did the trick. Rob was picked for the team. And very quickly they were thrown into their first assignment, supporting Sophia Hilton from Not Another Salon on her UK Education Tour for L’Oreal. The theme was “Fighting the instagram era”. Rob and team mate Lydia were on hand to help wherever needed on the day. Helping with colours, and drying and styling where required. The stylists from Not Another Salon are extremely passionate and enthusiastic about their craft, and an absolute pleasure to be around.
Since May, the team have worked on two major launches. Botanēa was the first for the team. The new product is a 100% Herbal Professional Hair Colour composed of 3 herbal ingredients. When mixed with hot water, these 3 powders enable colourists to create an infinite palette of shades and tailor them to each client. Rob was one of the first colourists in the country to use the products, and will be bringing it back to the salons soon.
This September saw the second Launch, a whole range of new cool tones ready for winter. The team used the new shades, and got filmed doing so, at the L’Oreal Academy in London. Robs models hair was quite the challenge. Bands and old colour needed to be removed before applying the new 10.23 dialight shade. The Satin Blonde result was simply stunning. See the finished look below.