Well, our strong values play a part in our everyday life. For us, honesty, kindness and transparency deals with the responsibility we owe ourselves, the people with which we employ, our customers and the places in which we work.
We believe unequivocally that well-considered design improves our lives and generates new business. Nashwhite salons are tastefully designed and consciously made, they bring something beautiful, something original, yet something familiar to retain our brands warmth.
Our design decisions are led more by intuition than calculation, our pioneering spirit guides us to explore ideas beyond trends, with every idea born free with authenticity and in harmony with our values.
Nashwhite literally only requires a conscious appreciation, a certain slowness, and the ability to not just be present – but recognise and enjoy the present. It’s an art of creating intimacy.
While there’s not one English word to describe the feeling you get in our salons, several can be used interchangeably to describe the idea such as cosiness, charm, happiness, contentedness, security, familiarity, comfort, reassurance and simplicity.
By designing and creating our salons and services with this embedded in the roots, a graceful strength and point of difference is present in our brand. With our salon design in harmony with our values, a feeling is created. A feeling experienced whether alone or with friends, in salon or out, ordinary or extraordinary. Creating something cosy, charming or special about Nashwhite.
WE BELIEVE HAIR SHOULD BE,
GROOMED, BUT NOT PERFECT; NEAT, BUT NOT OVER DONE;
CUT BUT LOOKS GROWN; COLOURFUL, YET TASTEFUL;
NATURAL, NOT NEUTRAL; CLEAN, BUT NOT TO SQUEAKY;
SILKY, NOT STRAW-LIKE; ELEGANT, BUT NOT MUNDANE;
PRECISE, BUT NOT PRIM; SCULPTED, BUT NOT STIFF;
DONE, BUT NOT TOO DONE.