L’OREAL COLOUR TROPHY MIDLANDS AWARD 2016 WINNER

NASHWHITE WINS THE L'ORÉAL COLOUR TROPHY MIDLANDS AWARD 2016

Nashwhite from Warwick has scooped the L’Oréal Colour Trophy Midlands Award 2016 – at one of the hairdressing industry’s most prestigious events, the 2016 L'Oréal Colour Trophy Grand Final.

On Monday 13th June, 2016 the salons creative 6 month journey came to a dramatic finale at the O2 Intercontinental Hotel, London. Over 1500 of the hairdressing industries most acclaimed and famous figures filled the dazzling venue with immense applause as Nashwhite rushed to the stage to collect their iconic award. TV & Radio Presenter Nick Grimshaw and judge, Adam Reed from Percy & Reed handed the team their award during a moment they will never forget.

"Winning the L’Oréal Colour Trophy Midlands Award 2016 is a true honour. Not only is it an amazing achievement for those involved but it’s a true inspiration for the team” Lee Nash-Jones from Nashwhite, Warwick

Nashwhite’s journey began back in January when, filled with hope and determination they entered their photographic image in to the first round of this iconic competition. Their stunning model look stood out amongst over 1000 entries and secured them a place in the second round – the Live Regional finals held in nine locations across the UK. Competing against 35 other teams in the Midlands region, the team once again impressed the judges with their hairdressing skills and won one of only 4 places at the Grand Final.

During the intense grand final competition day held at the L'Oréal International Academy tension built as an elite panel of highly successful, world renowned hairdressers were brought in to ensure each model infused the three elements of a precision cut, flawless looking colour and catwalk inspired styling. The judges, leaders in the industry, included: Issie Churcher from HOB, Steve Rowbottom from Westrow, Paul Dennison from Ken Picton, Errol Douglas MBE, Richard Ward and Adam Reed from Percy & Reed who were given the task of selecting the winner from the final 36 finalists.

After the tough judging process each perfectly styled model and nervous team were taken over to the O2 Intercontinental Hotel, London where each of the competition models showcased their looks once again to the judges and to the audience of 1500 along the dual catwalk. The esteemed judging panel each agreed that Nashwhite had perfectly met the brief, the model look was a fantastic example of beautifully executed colour and demonstrated a clear understanding of the latest trends.

Photo credits (left to right): Adam Reed from Percy & Reed (Judge), Lee Nash-Jones (Team Leader & Stylist), Gemma Evans (Colourist) Mari (Model) Nick Grimshaw (Host)

Nashwhite, 8 High Street, Warwick, CV34 4AP, T: 01926 409586

www.nashwhite.co.uk

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For further press enquiries regarding Nashwhite please contact:

Lee Nash-Jones or Gemma Evans at Nashwhite T: 01926 409586 / E: nashwhite@hotmail.com

For further press enquiries regarding the L’Oréal Colour Trophy 2016 please contact:

Sophie Hill: T:07581 231 303 / Email: sophie@bfpr.co.uk

Follow the competition via: @lorealprouk #LCT16 #lorealpro across Twitter, Facebook and Instagram