Davines World Wide Hair Tour 2018
Rob and Jack have just returned from a trip to Parma – Italy, to visit their new headquarters called Davines Village, and to go to their annual event the World Wide Hair Tour (WWHT).
The trip started with a tour of the Davines Village. A beautifully designed Headquarters, spread over 11,000sqm. The architects, Matteo Thun and Luca Columbo, have envisioned a village inspired by classical Italian Farmhouses.
“It is a contemporary interpretation of traditional forms and patterns and gabled roofs.” said Davines group in a statement. “The cubic spaces gathering around a central courtyard are at the heart of the village. The distinct sense of beauty, professional values and mission of Davines is symbolised by the Architectural concept.”
Developing our own shampoo
As part of the tour, the guys got to see the development labs, education department and lots more behind the scenes. One of the stops, was in a stunning courtyard, where they were able to customise their own shampoo.
The WWHT then took place over the next two days at Pala casa, next to the Davines Village. 3500 people came together to be inspired by guest hair artists, Davines team members and fellow hairdressers alike.
Quote from Jack “Firstly i would like to say a massive thank you for the invitation, to go and be one of the first to see the beautiful Headquarters was incredible. I loved their initiative to create green miles along a local motorway. This makes a nicer environment for local people, and to help off set their carbon footprint. I particularly enjoyed seeing Tim Hartley’s show. Then Angelo Seminara’s different uses of placement of colour, and his creative uses of cutting techniques.”
Dreamy setting for a picnic
The few days ended on a beautiful note. All of the guests were invited to plant a plant in the gardens of the Village. This was followed by a picnic, with live acoustic music and gifts for the guests.
It was a lovely weekend filled with inspiration. A community of people with the same principals, ethics and passions.