Our strong sustainable efforts play part in our every day life. For us, sustainability deals with the responsibility we owe ourselves, the people with which we employee, our customers and the world in which we live and work. We carefully designed and consciously made our salons with these values at the forefront to bring something beautiful, something original yet something familiar to retain our brands warmth. Our decisions are led more by intuition than calculation. At Nashwhite, our pioneering spirit guides us to explore ideas beyond trends, every idea is born free with authenticity, in harmony with our values.
WE BELIEVE HAIR SHOULD BE,
GROOMED, BUT NOT PERFECT; NEAT, BUT NOT OVER DONE;
CUT BUT LOOKS GROWN; COLOURFUL, YET TASTEFUL;
NATURAL, NOT NEUTRAL; CLEAN, BUT NOT TO SQUEAKY;
SILKY, NOT STRAW-LIKE; ELEGANT, BUT NOT MUNDANE;
PRECISE, BUT NOT PRIM; SCULPTED, BUT NOT STIFF;
DONE, BUT NOT TOO DONE.